Crafting a Compelling Brand Identity with Amy Kehs

In this episode of the Customer’s First Podcast, host Tacey Atkinson is joined by brand strategist and communications expert Amy Kehs. Amy shares her journey of starting her own communications business almost 25 years ago, working with various industries, and finally niching down to focus on museums, which she is passionate about. Together, they delve into the importance of brand identity beyond just visual assets, emphasizing the significance of brand messaging in attracting and retaining customers.

Amy highlights the key components of a brand kit, including mission, vision, values, brand story, and critical messages, stressing the need for clarity, consistency, and confidence in messaging for authentic brand representation. They discuss the importance of internal messaging within organizations and the need for all departments to align with the brand guidelines. Amy emphasizes that a brand kit is a living, breathing document that must be revisited regularly to ensure consistency and relevance as the business evolves.

The conversation shifts to the future of the museum industry, where Amy envisions a focus on storytelling and community engagement, moving beyond traditional artifact displays to immersive experiences and conversations. Amy’s passion for helping museums succeed stems from her belief in preserving history and culture for future generations. The episode wraps up with insights on the power of words in branding, encouraging businesses to craft clear, consistent, and confident messaging to foster authentic connections with their audience. Amy’s wisdom and practical advice serve as a guide for building strong brand foundations and creating impactful customer experiences.

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